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About US

We are your marketing partner

As entrepreneurs, we understand your needs: you are looking to grow your business and increase revenue. Most creative agencies offer services you don’t truly need, or endlessly “ideate” to come up with creative campaigns that don’t provide lasting revenue for your company.

We have designed our entire business to be your branding and marketing partner, and to drive real results.

We have assembled a team of talented people from all over the world who can support you at every stage of growth, whether your company is just launching, facing stalled progress, or rapidly scaling.

By finding skilled people who work remotely and flexibly — from trailing military spouses, to stay-at-home parents, to people returning to the workforce, or those in developing countries — we can offer better return on your spend, meet all your needs, and leverage our years of expertise working with leading companies to ensure the quality of every service we deliver.

"We are agile, and we grow with you."

We offer the services that fuel startups and small to-midsize businesses’ growth — websites, social media management, branding, content marketing, and demand generation — so you don’t have to waste time and money searching for multiple vendors, or paying for full-time employees who are winging it.

And we won’t offer you what you don’t need: the first part of our process is to analyze your resources, your goals, and only recommend the services that will fuel your business. We have core packages for smaller businesses, and we have more for those who are looking to grow faster.

We can help you define your core brand, attract the right audience, increase sales and referrals, and motivate your employees.

When it’s done right, branding and marketing works. Let us show you how.

MEET OUR TEAM

Kristin Jacobson

Founder

Kristin Jacobson

Kristin is passionate about growth – and that’s proven to be a real strength throughout her career. For over fifteen years, Kristin has made it her mission to help businesses succeed. Whether advising on financial systems, helping companies make the right hiring decision, or developing marketing strategies, Kristin uses her experience and unique perspective to offer solutions to companies that truly drive business goals. Passionate about all things digital, she has personally developed a lifestyle app, and several successful websites.

Laryssa Lapointe

Head of Growth Marketing

Laryssa Lapointe

Laryssa Lapointe is a brand and marketing professional with more than fifteen years of proven success in marketing & communications. Laryssa has demonstrated skills in preparing and executing marketing programs and initiatives that maximize return on investment and increase performance and ROI.

Her extensive experience ranges from startups at idea stage, to leading re-branding efforts with enterprise level companies.

Anshul Garg

Head of Engineering

Anshul Garg

Anshul is passionate about technology and has built over 500 organizations' websites throughout his career. Technology is always changing, and he loves to learn and stay one step ahead of all things digital. He has expertise in PHP, HTML, UI/UX, and jQuery. As a technical lead, he oversees a team of talented software engineers- including app developers backend/frontend engineers, QA engineers, solution architects, and digital designers.

Kelly Sarabyn

Partner

Kelly Sarabyn

A graduate of Yale Law School, Kelly left the law to co-found Book Club Babble, a media site for readers of book club fiction. While there, she interviewed many bestselling and award-winning authors. Prior to 2K North, she was a partner at Woden, a creative agency in Philadelphia. At Woden, she managed the creative team, and helped to define the branding and marketing for companies as diverse as Redis Labs, Melvin Brewing, stensul, INTEX Millwork, Recleim, Grower’s Secret, and Bert.

Michael Denny

Growth Marketer

Michael Denny

Michael has 15 years of advertising and sales experience. He has direct experience in retail, e-commerce, real estate, and service-based industries. A serial entrepreneur himself, he has developed and run multiple web-based businesses and has advised multiple successful businesses in growth strategies. He has expertise in lead generation techniques, growth strategies, social media marketing, and digital ad campaigns.

Katie Kupstas

Marketing & Communications Strategist

Katie Kupstas

Katie brings her background in communication, sales, and event planning into 2K North’s integrated marketing strategies. A talented connector, Katie brings passion and energy to any project she works on and is instrumental in 2K North’s strategy for bridging the gap between traditional public relations and communication practices into the era of social sharing and digital media.

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